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March 30, 2021

Your Product and You, How to Engineer What People Think of Your Business

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How engineers think about your business, your products and you.





Our job is to engineer ways that will influence our target market to change the way they believe in something.

What is public relations? I feel like every professional has been asked this question 100 times.


However, people seem to once get caught up in what they are promoting and start touching on a television program like a scandal or an image show where the skills of the public are a “fixer” to try to cover reality from the public. This situation is initially fun until you realize that the person actually has no plans for what they are doing for a living.

When I ask what I do, I am often justified with a smile that I am a perception engineer.

After a prolonged pregnancy break, a colleague PR Flack who usually listens to my description or gives me a glimpse of Jenner. But believe it or not. The term perception engineer is a true collaborative degree in public relations. Our ultimate goal in public relations is to influence what others think about an organization, product, person, or subject.

The situation of the target audience may be an individual calculation, but the notable goal of influencing the folks who think it should be considered is not a matter of the tools that we tend to use (e.g., social media, pitching journalists, op-ed). Communication needs to affect additionally (e.g. crisis, pro-active, responsive, internal) have similar effects regardless.


Being a perception engineer is a completely different “influential peddler” than having an associate degree. Our job is to engineer methods that will truly influence our target market to change the way we believe or understand a goal or belief. Table thoughts out of the box; We, as perception engineers, resize the box. In contrast, the uniform wallpaper pushes electronic communication to everyone from a personal work box to a spectacle. For the public, the personalization of the message and the risk of failure make the campaign fun, difficult and vital.

There are completely different patterns in the way engineers perceive. Usually associate degrees can be engineered around merchandising by realizing an idea in the whole business. In alternative times, the strategy is often aimed at breaking a long-held practice, displaying and lightening a subject abnormally.

Share with me some business examples:


The exposure rate for email or mass mailing is statistically very low, so if you want to check out 1000 people who have sent them, you'll want to send thousands more knowing that most of your efforts have been neglected. Yet the associate degree is original, written (not laptop printed) The imaginary sealed letter sent to your home has a high opening rate which makes the letter believe that it is just a customized letter for them. Freelance is an automated handwritten letter organization that helps businesses communicate and build relationships through real, pen-and-ink writing. Companies send addresses and messages, and company-owned technologies write envelopes with real pens on customized cards and scales. The idea is that it is actually handwritten and also aims to expand open rates.


Another example is a local Phoenix-area company called Forest Anderson Plumbing and Air Conditioning. The family-owned business is now third-generation, but there is a clear difference compared to about 90% of plumbing and HVAC companies — it is led by a woman. The company doesn’t spend a lot of money on paid advertising but as a female led business it has done a great job of sharing the story. Its leader, Audrey Mon ell, has appeared on the covers of national art magazines and has won numerous local and national awards as a female owner in numerous male-dominated industries. Breaking down the long-term concept and highlighting how the company differs, the company has engineered its own perception, which has helped the company grow and expand.

Now, when you think of public relations, think of “perception engineering”. Companies that specialize in this or implement strategic public relations plans can produce impressive results to benefit the company's overall goals, ranging from product sales, landing clients, employee retention, and more.

Does your company have a perception engineer in your corner?

          
March 27, 2021

What age is TikTok

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Professionals on TikTok get on and Smash it now.


TikTok logo 



The world is changing. People have shorter attention spans. People want information quick. Short form video content (under 30 seconds) is getting more attention than the other sort of content on social media.


Are you continue to underestimating TikTok? Are you uninterested in Instagram’s snail-like growth? TikTok could seriously help grow your brand, much faster than the other platform. But why?


Here are 10 reasons why professionals and corporations should smash it on TikTok immediately in 2021:


1. Any Niche, Any Professional on TikTok


Yes, TikTok started getting famous due to dancing, but if you are doing not want to ascertain dancing, then TikTok will now show it to you. what's so successful about TikTok is that the algorithm. It gradually understands what you wish by watching what you've got watched and interacted with. If you looked for plumbing then watched a couple of plumbing videos, then the algorithm will recognize that and feed you more relevant content almost like that. you'll find many professional on the platform. I even have connected with doctors, lawyers, engineers and professional athletes to call just a couple of . If you're wondering what quite content you'll create for yourself or your business, you simply need to look for something similar by other professionals on TikTok, in your niche, to urge ideas. A baker can show baking bread, a chiropractor can show necks being clicked. The ideas are endless.


If you're lucky to figure for you own company then the chances are endless. Companies do encourage social media for promotion. Sam Fares (@thepatentattorney), who may be a Lawyer, says people at his work are surprisingly supportive. TikTok are often an honest marketing tool and even large companies are beginning to add a social media policies to make sure boundaries aren't crossed.


2. it isn't only for Kids


According to Comscore statistics, US TikTok users by age is: 33% children and 67% adults. This statistic was taken at the top of 2020, so it's fairly old now therefore the platform has matured even more now.


Even, Gordan Ramsey (@gordonramsayofficial) is using TikTok himself now and most of the large YouTubers like Mr. Beast (@mrbeast) are there already. Instagram Reels remains far behind TikTok - the videos on Reels are like what was being shown on TikTok two years ago, with mostly music only. you'll copy the platform but you'll not copy the audience. i buy many comments and messages by adults everyday on the platform and on the road . a number of these are passed on from their siblings too. Bare in mind, if you influence the younger generation, this also rubs off on the oldsters . So TikTok could even be an honest investment strategy if you are doing target Generation Z. But eventually 67% of TikTok users are adults.


3. TikTok Helps Growth on other platforms like IG and Youtube


TikTok provides links on your profile for both Instagram and Youtube. there's also a choice to add link to your website otherwise you can even put LinkedIn there if you wish . These links are quite other platforms need to offer. Instagram only allows you to insert one link on your platform, so does Twitter, and Clubhouse that only as two. These links gives an honest opportunity to spread your followers elsewhere. Social Media Strategist, Caleb Chin (@socialfeed) thinks that one among the quickest thanks to grow a following on Instagram in 2021 is to create a TikTok following. i might need to agree.


"The quickest thanks to grow on Instagram is to create a following on TikTok."


Successful TikTok accounts also can build an outsized number of subscribers on Youtube without even published one video on YouTube. Take writer and storyteller, Greg Hinthorn (@hinthorn) for instance . He reached bent his TikTok audience and told them he will published his first Youtube video when he reached 4000 subscribers on there. Now he has reached 4000 subscribers on Youtube from TikTok. he's now publishing videos on both platforms.


4. Most Downloaded App on the App Store


According to Appfigures data, TikTok is that the most downloaded app. 90% of all TikTok users access the app on a day to day . 


Furthermore, consistent with App Annie, TikTok's screen time at the start of 2021 overtook Facebook for the primary time. the typical screen time for a mean TikTok user is over 20 hours per month.


5. Engagement Can Attract Leads


Client opportunities, contacts, influence and leads - the engagement within the comments section on TikTok is insane. I even have never seen anything love it . there's also a messaging service on TikTok. this will be turned in settings, so anyone can send you a message. you'll also directly reply to an issue via a video which which is shared on your feed, which may helps engagement.


American Architect Tom Reynolds AIA (@tiktokarchitect) has been active on the platform for a year now confirms.


"I'm actually getting more work coming from TikTok now, than anywhere else."


6. TikTok is Authentic


TikTok is transparent and authentic. there's not many commercials or people trying to sell. you are doing not get many of us selling their eBook or spending the primary 5 mins asking you to subscribe because those sort of videos don't had best . TikTok is blunt, straight to the purpose and these are the videos that had best on TikTok. People try to offer something quickly. If you give value meaning something, then an audience will come. Vulnerability is additionally a key factor that folks like. the right filtered and edited photograph on Instagram isn't authentic, neither may be a highly produced YouTube video. People can relate to TikTok because its real - the videos that tend to try to to well aren't the over productive type. it's like what Youtube was 20 years ago. Transparency, vulnerability and authenticity goes an extended way on social media in 2021 and TikTok fits.

7. Learn on TikTok


TikTok has heavily invested $50 million into an ingenious learning fund on short form educational content, which might be the longer term for social media and online education. If you begin learning the way to give information or teach with videos now, this might bring many opportunities for your business or personal brand within the near future. it's not about selling something - its about giving value.


"We've partnered with over 800 public figures, media publishers, educational institutions, and real-world professional ... to supply us creative learning." -TikTok


8. Its Quick and straightforward 


If you're a business and employing a videographer to try to to you videos - take care . tons of media companies don't have much experience with short form video, or TikTok. it's a reasonably new thing. they're likely wont to top quality produced videos. Have they published many short videos? Have they built an audience before? These are the questions you ought to be asking them. Quantity is more important for brief form video content. The TikTok app has almost everything in it to make videos quickly, even green screen. you are doing not need to spend one to 2 hours during a room like Club House or spend every week editing an extended form video. Many creators are beginning to up the sport with mirrorless cameras rather than their phone, for higher quality, but this has not oversaturated the platform yet.


9. 100% Creativity


This makes it fantastic if you're within the creative industry. Creating videos displays your creativity. YouTube and TikTok are the highest creative media platforms.


On one hand, you've got you Instagram and LinkedIn where there's tons of individuals sharing other people's content? for instance , a number of the highest architecture accounts on Instagram are accounts reposting other peoples content. it is the same with LinkedIn. People even download other peoples videos on other platforms and repost them on LinkedIn. These videos don't have much creativity.


On the opposite hand, uploads on TikTok have very high creativity. one among my favorite and straightforward videos was made by Architect, Dory Azar (@dory.azar.architect) who actually drew a door swing under a door to elucidate how door swings are drawn. When lecture Dory on Clubhouse, he explained that folks like simple explanations - they appear to figure best.


10. More Organic Reach Than the other Platform


If you begin a replacement account on today with no followers, post something, that post has potential to succeed in more people than the other platform. there's only LinkedIn immediately that comes close. But, new businesses still slug away at Instagram and Facebook in 2021. These platforms tend to be more powerful for people that have already built an audience, have account authority, or want to pay via promotion. this is often partly the rationale why TikTok is so popular. Everyone features a chance for videos to try to to well and reach an audience. Social media apps like Instagram and Facebook are old matured platforms now. These reasons help make TikTok the platform of choice.

If you would like to create a brand, you ought to obviously start by getting to the platforms with the foremost reach. albeit you're still convinced the audience is just too young on TikTok, it could still be an honest marketing investment for you within the short to future .


It might be time to prevent shaking your head. Its a no brainer. TikTok and short form video content is here to remain .


RIBA Chartered Architect, Russell M. Henderson (@ArchitectRussell) is predicated in Tanzania, East Africa . He also 'edu-tains' his passion for Architecture Travel & Film with video content on YouTube , TikTok & Instagram.


Acquisition customer top 5 to use Tiktok 


Tiktok is presently gaining popularity with over 300 million active users worldwide. Most business owners feel Tiktok isn't ideal for business because it's crammed with entertainment and sometimes ridiculous videos.


But, that was what many said about Instagram and Snapchat. Today, these two platforms are getting used by top brands to get many thousands for his or her business monthly. 


There are numerous reasons why small business must use Tiktok to urge new customers. But during this post, we only covered top 5 reasons.


1. it's Easy to create Communities


With Tiktok for business, building communities is extremely easy. Tiktok may be a video content platform, and with video, grabbing people’s attention is extremely easy as modern-day users are more likely to consume video content than written content.


So, small business owners can cash in of this to make numerous videos of about 15 – 60 seconds to grab the eye of their audience and build their following. 


Some people are just on the platform to consume content and to not create. So, with this in mind, your job is to offer them something to consume and obtain their interest.


2. Over 500 Active Users Globally


The number of active users on Tiktok is insane. With over 500 million active users globally, this is often not a chance small businesses should ignore. 


Although the most important demographic of Tiktok users are between the age of 16 – 24. But that doesn’t mean people of older age aren't there.


Much like other previous “hot” social media platforms like Facebook, Twitter, and Snapchat, Generation Z was the primary to leap on them. So is that the same for Tiktok.


However, if you log into the platform now, you'll find freelancers, dentists, teachers, fashion designers, and even grandparents actively using the platform. 


3. it's Easy to Grab Users Attention 


Tiktok may be a video-sharing platform and videos are the sole quite content that grabs your attention without you approving it. It starts playing immediately you set your eyes thereon . 


Small businesses can cash in of this to share educational, entertaining, and promotional videos moderately. Users are on the platform to be entertained so small businesses must find out how to balance their content because it only takes a scroll to chop your video out. 


4. Top Brands Are Claiming their Spots


Go check in on Tiktok now and search if you won’t find top brands like Walmart, Family Feud, HP, and other top brands. numerous brands are now taking advantage of the trend to make awareness and obtain more customers for his or her business. 


5. A Platform to Sell with Fun


As a sensible marketer, you ought to be ready to promote your brand to your audience with less invasive techniques. Millennials are already conscious of most marketing tactics and thus they're going to ignore your videos if you are trying to travel the standard ways. 


Using stories in your content to pass your brand message will produce a win for you. you'll gain tons of attention by launching a hashtag challenge. A hashtag challenge is where you tell users to make a specific quite video and incorporate your branded hashtag thereto .


You can work with a Tiktok influencer to actually make this type of challenge go viral





What you need to know about TikTok 


TikTok is one of those social networks that grew in popularity VERY quickly, but if you are over the age of 30, you still might have NO IDEA what the platform is all about.


Let’s start with the basics:


Who uses it?


TikTok is primarily used by the under 30’s. 60% of US TikTok users are aged between 16-24, according to a November 2019 release from Reuters.


What is it?


TikTok is basically a re-branding of Musical.ly (don’t worry if you haven’t heard of that either). Basically, it is a social platform where creators can post 15ish second videos (up to 60 seconds) that are shared to their followers, with hopes of landing on the apps “For You Page” (FYP).


What is being posted?


This is a tough one. In the early days, TikTok was full of lip-syncing, and dancing. Today, the scope of content varies, and the algorithm that the platform uses is VERY advanced. Based on the types of videos you watch, and seem to enjoy – the algorithm will shoot out all sorts of videos that it thinks you may enjoy.


For this reason, you may see completely different content than someone else on the app. There are now “Sides” of TikTok as the youth are calling it. This basically means the type of content you are being shown. Political TikTok, Dancing TikTok, Alt TikTok, Straight TikTok, Food TikTok or many others!


Disclaimer: I am definitely on the Puppy and FoodTok side!


Can you make money?


Depending on your location, there is now a creator fund on TikTok for some users. This means that you can earn money per-view on your videos. Unless you have a very large following (we are talking in the millions) TikTok might not be a stable source of income, however, the exposure it brings can open LOTS of doors. Many famous TikTok-ers are now treated like typical celebrities, so sponsors and endorsements are a large portion of their income.


Is it for business?


It’s a powerful tool for the right companies, with the right demographics. We have seen a bump of tiktok of companies using influencers to share their products, creating original ads, or creating accounts and posting unique content. If your target demographic is under 30, this could be a perfect platform to explore!


Even politicians are getting in on the action!


TikTok is a very trendy app, with tons of young minds. Some political figures are using this platform to reach out to young voters and soon-to-be voters. This is an incredibly smart move in my opinion!


One Canadian example that comes to mind is Jagmeet Singh - check out his profile here!


Should you get TikTok?


This is a personal choice. If you are a fan of Instagram and social media in general, and you can use a smart phone with 60% confidence… why not give it a shot?


There have been privacy issues globally, and instances of banning in the US – so do your research and be mindful of what you are sharing, commenting, and engaging with on the App.


Overall, it is a fun platform with absolutely no pressure to ever post anything yourself. You can watch videos for hours, or if you are feeling up to the challenge – try posting a video for yourself!


Conclusion 


If your business targets millennials, Tiktok is the perfect platform to get new customers for your business. Small businesses willing to create entertaining and humorous videos can take advantage of this platform to create visibility for their brands and get new customers.

January 12, 2021

Diploma Frames and Custom Framing

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Diploma Frames and Custom Framing



Diploma Frames 


Best frames for certificate


Framing expertise for one-of-a-kind graduation gifts!

We didn’t become the industry leaders of USA-made university diploma frames overnight. For more than a quarter-century, Church Hill Classics / diplomaframe.com has been creating the best diploma frames for Associate, Bachelor’s, Master’s, and Doctorate degrees from officially licensed colleges and universities across the nation! Whether you’re looking for a diploma plus campus photo frame, a diploma frame with tassel, or a double document frame with your school name & seal, we have the perfect frame to customize for your graduate.
And while we certainly know how to frame a diploma for college graduates, we offer much more than university frames, college diploma frames, and graduate school diploma frames:
Show off a teen’s first big milestone with one of our High School Diploma Frames
Highlight favorite memories with Graduation Picture Frames or “Class of” Graduation Photo Frames in your school colors
Accent an athletic achievement in one of our Varsity Letter Frames
Display your credentials with Certificate Frames for professional licenses and accreditations
Salute their service to our country with Military Memorabilia Frames
Celebrate a shower, birthday, sports banquet, or special anniversary with one of our Autograph Frames
Make your company stand out with recognition frames, employee awards, or customized frames for businesses

Or use our online framing tools to make custom frames with museum-quality materials for any and EVERY occasion!
Showcase Your Memories with Modern Picture Frames

Pictures are an integral part of almost every home. Show off your recent vacation photos, hang pieces by your budding child artists or use new frames to give old artwork new life. Shop west elm to find modern styles and multiple sizes for your walls and surfaces.

What Are Picture Frames?


Perfect for preserving memories and decorating your home, picture frames work wonders when it comes to your interior design. When paired with your favorite pieces of furniture, accessories and rugs, they add the finishing touch to your living room, den, bedroom, and home office.

What Styles Can I Buy?

Frames for small and large photos come in dozens of sizes, finishes, and styles. Here are a few tips to help you find the right frames for your home:

Pick your finish. Silver, bronze, brass, black and clear acrylic are all go-to frame finishes for dozens of different rooms. Match your frames to door hardware, accessories, and furniture in your room for a cohesive look.
Find your space. Wall-hung frames and tabletop frames all help show off your precious memories and make each room more visually interesting. Figure out where you want to put your photos - on the wall or your surfaces - before you shop.
Know your size. Oversized wall frames are great for big pictures and large rooms, but they can quickly eat up your wall space in a small area. Narrow down your frame size based on your room and photos before you begin your search.
Style every room in your home with artwork, family photos, and more with picture frames from west elm. You'll find modern, transitional, and vintage-inspired styles to match your look in tons of different sizes. Reach-me-down picture frames. We’ve created a variety of first quality, complete frames in the standard traditional frame sizes and hard to find sizes you’ve asked for. Note that all 4x6, 5x7, and 8x10’s with easels are in our photo frame category. You’ll find a large selection of limited availability overruns, which include luxurious wood picture frames at a fraction of what you would pay retail. You also get our discount G78611 8x10 and 8.5x11” certificate frames and many others that we make by the thousands just for our internet customers. Choose from wood, plastic, and metal picture frames in sizes from 6x8 through 16x20, some with mats.

 Certificate Frame

Diploma Frames and Custom Framing
 Custom Framing


Always made in the USA -- since 1983!
Chronicle the achievements of your team, we are the place to go to frame those professional certificates, diplomas, or documents recognizing your success. We’ve grouped together all of the 8.5x11 frames, and frames with mats of that opening size so that you have a convenient way to find the certificate frame you are looking for. You’ll find a large selection of frames, which include luxurious wood picture frames at a fraction of what you would pay at a store. Choose from wood, plastic, and metal certificate frames.
Great for diplomas, certifications, and documents
Whether you're buying a few frames or buying in bulk quantities, our certificate frames--great for diplomas, certifications, and other documents--meet the needs of the wholesale or retail customer. You might want to order them for everyone in your office, school, or shop! Our products make particularly great office frames to show that your team is certified.
Check out our size options
Is your certificate a non-standard size? Search by size and find all of the frames available in that size. Have us create custom mats. If you don’t see the size you need call for a quote, for five or more frames our custom prices can be very affordable.

Poster Frames

Poster Frames
poster frames

This is where you’ll find all frames over 16x20.” You, the customer has made this our most popular internet picture frame category. You’ve told us the sizes you need, such as 24x32”, 24x36”, and other hard to find sizes and we’ve listened. We even have a 27x40” poster frame suitable for movie posters. These top-selling, ready-made, poster frames are available in polymer, metal, and wood options, and in a variety of colors and profiles.
To measure for your poster frame, measure your poster from one outside edge to the other. All of our poster frame measurements refer to the inner dimensions of the frame, so you want to choose a poster frame that is very close to the outside edge measurement of your poster. If your poster just isn’t a size that we carry a frame for, give us a call. We have some options for odd-sized posters. One option is to mat the poster, which we can do for you. Another option is for us to check our inventory for your odd size…we just might not have it on the website. Last but not least we can quote making a custom frame or frames for you, if you need 5 or more you may find we offer an economical alternative to your local framer. If many different people call us asking for a particular size we usually end up adding it to our line.

All of our poster frames are ready-made with cardboard backers, and rigid, UV stabilized styrene plastic facing for safety and ease in shipping. (The facing comes with a protective film coating on it, which you remove when you insert your item.) We use three saw-toothed corner hangers with most poster frames which help to further stabilize the frame and offer you both vertical and horizontal hanging ability. Our aluminum poster frame line, (F16), comes with hangers-on on both the vertical and horizontal sides as well as easy to open spring tabs in each corner of the picture frame, that you remove to put in your poster, then slip back in to hold it all together. Our wood and polymer poster frames have bendable, metal retainers holding the backer in, which are easy to bend to open the frame and insert the poster.





Picture frames

As a photo frame factory, we have a lot of different materials come through our dock doors, and it enables us to bring you variety and economy. Our photo frames start at 4x6” size and most have easel backs for standing up on a desk or table in a vertical or horizontal position. Included here are our collage frames with mats for single or multiple photos 3.5x 5”, 4x6”, 5x7”, and 8x10”. Our frame sizes are inner dimensions, so you’ll want to order based on the size of the outer edge of your photo.
You’ll find it fun and easy to choose from classic woods and colorful polymers, many with glass facings. Those with rigid, stabilized styrene plastic facings have a film on both sides of the clear facing that you peel off before you put in your photo.
If you see something you like, but we don’t have the size or quantity you are looking for, give us a call. We can quote a custom order for you.
Reward frames
As a manufacturer of custom award and certificate frames since 1983, we have a lot of experience in making small to medium-sized, ready-made award frames. You can choose from new products designed just for small businesses that need only a few awards or take advantage of special deals on luxurious discontinued award packages and medal holders, and closeouts on plaques. Each of these products is different so read the descriptions carefully. If you don’t see exactly what you want, give us a call, we can help you create a custom award package.
Square frames
You asked for them, you got them! Square picture frames galore, in wood, manufactured wood, and polymers, your choice black, wood tones, silver, and gold. Sizes start at 4x4 and go up to 24x24” square picture frames. All square frames are complete with rigid, U V   Stabilized styrene plastic facing, black chipboard (cardboard) backer, and hanger. Our square frames have little metal retainers holding the backer in, which the end-user bends back to open the frame and insert the print.
Autograph Frames

Our most recently created line of autograph frames are a wonderful way to commemorate a special event such as a wedding, anniversary party, reunion, or a season of team sports. These picture frames have large matboard borders that are perfect for signatures or in some cases we’ve provided frames themselves that you can sign. Look carefully at the frame package descriptions, there are upscale woods and economical plastics, all with facing and backer most with Self-installation hangers and permanent marker pens.

Mats for Frames

Sometimes you need a mat. We carry ready-made mats in standard sizes and not-so-standard closeouts as well. The mat o d or outer dimension size is listed in the product number. For example, CM 11x14 shows mats to fit in an 11x14" frame. The pulldown menu for "size" tells you what size the cutout window, or mat opening is. To determine what opening or window size you need, measure the paper size of the item to be framed subtract ½" from each dimension, that's the size you need for an item so that it doesn't fall through the window. (An example of this is if you need a mat for an 8.5x 11" certificate, you need an 8 x 10.5 opening size.) Often we can create custom mats for you in volume about two weeks from when you place your order, call us for quotes.


Shadow Boxes and Display Cases


These popular frames with added depth allow you to frame objects. The shadow boxes have a depth from ½ inch to two inches, please read the item text carefully so you are sure that the box will fit the item that you wish to display.

Our shadow boxes feature glass facing so that they won’t scratch under repeated cleanings and a screw-in self install hanger so that you can use the shadow box either vertically or horizontally. Some of our shadow boxes have mats at the front with the glass to highlight the three-dimensional effects, all have decorative backers: either suede look mat boards. All of the frames have flex points, little metal retainers that hold the backer in; you bend these back to open up the frame and then attach your item to the backer and reinstall.





Framing tips
Tips on Framing Pictures and More
Measuring for matboard
Best to work from the inside out when creating a framed piece with picture framing process. . Measure your original certificate or artwork and add on your intended mat border, i.e. 1" border around the artwork.
Always allow room for your certificate or artwork to be attached to the mat from behind, at least 1/4" on each side.
Add your artwork dimensions to the mat border you've chosen and you now have the inside frame dimension.
For example, 5x7 photo with ¼" per side for attachment to a mat, with 1" mat border each side equals a 6 ½"x 8 ½" frame. Sound confusing? It's not. Many times it's easier to then adjust your frame size to a standard size, in this case, 8 x 10, we'll enlarge our mat border slightly for this. Once you work through it a few times it seems simple and straightforward.
Don't forget to do the math and your frame will turn out perfectly.

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