What age is TikTok

Professionals on TikTok get on and Smash it now.

TikTok logo 

The world is changing. People have shorter attention spans. People want information quick. Short form video content (under 30 seconds) is getting more attention than the other sort of content on social media.

Are you continue to underestimating TikTok? Are you uninterested in Instagram’s snail-like growth? TikTok could seriously help grow your brand, much faster than the other platform. But why?

Here are 10 reasons why professionals and corporations should smash it on TikTok immediately in 2021:

1. Any Niche, Any Professional on TikTok

Yes, TikTok started getting famous due to dancing, but if you are doing not want to ascertain dancing, then TikTok will now show it to you. what's so successful about TikTok is that the algorithm. It gradually understands what you wish by watching what you've got watched and interacted with. If you looked for plumbing then watched a couple of plumbing videos, then the algorithm will recognize that and feed you more relevant content almost like that. you'll find many professional on the platform. I even have connected with doctors, lawyers, engineers and professional athletes to call just a couple of . If you're wondering what quite content you'll create for yourself or your business, you simply need to look for something similar by other professionals on TikTok, in your niche, to urge ideas. A baker can show baking bread, a chiropractor can show necks being clicked. The ideas are endless.

If you're lucky to figure for you own company then the chances are endless. Companies do encourage social media for promotion. Sam Fares (@thepatentattorney), who may be a Lawyer, says people at his work are surprisingly supportive. TikTok are often an honest marketing tool and even large companies are beginning to add a social media policies to make sure boundaries aren't crossed.

2. it isn't only for Kids

According to Comscore statistics, US TikTok users by age is: 33% children and 67% adults. This statistic was taken at the top of 2020, so it's fairly old now therefore the platform has matured even more now.

Even, Gordan Ramsey (@gordonramsayofficial) is using TikTok himself now and most of the large YouTubers like Mr. Beast (@mrbeast) are there already. Instagram Reels remains far behind TikTok - the videos on Reels are like what was being shown on TikTok two years ago, with mostly music only. you'll copy the platform but you'll not copy the audience. i buy many comments and messages by adults everyday on the platform and on the road . a number of these are passed on from their siblings too. Bare in mind, if you influence the younger generation, this also rubs off on the oldsters . So TikTok could even be an honest investment strategy if you are doing target Generation Z. But eventually 67% of TikTok users are adults.

3. TikTok Helps Growth on other platforms like IG and Youtube

TikTok provides links on your profile for both Instagram and Youtube. there's also a choice to add link to your website otherwise you can even put LinkedIn there if you wish . These links are quite other platforms need to offer. Instagram only allows you to insert one link on your platform, so does Twitter, and Clubhouse that only as two. These links gives an honest opportunity to spread your followers elsewhere. Social Media Strategist, Caleb Chin (@socialfeed) thinks that one among the quickest thanks to grow a following on Instagram in 2021 is to create a TikTok following. i might need to agree.

"The quickest thanks to grow on Instagram is to create a following on TikTok."

Successful TikTok accounts also can build an outsized number of subscribers on Youtube without even published one video on YouTube. Take writer and storyteller, Greg Hinthorn (@hinthorn) for instance . He reached bent his TikTok audience and told them he will published his first Youtube video when he reached 4000 subscribers on there. Now he has reached 4000 subscribers on Youtube from TikTok. he's now publishing videos on both platforms.

4. Most Downloaded App on the App Store

According to Appfigures data, TikTok is that the most downloaded app. 90% of all TikTok users access the app on a day to day . 

Furthermore, consistent with App Annie, TikTok's screen time at the start of 2021 overtook Facebook for the primary time. the typical screen time for a mean TikTok user is over 20 hours per month.

5. Engagement Can Attract Leads

Client opportunities, contacts, influence and leads - the engagement within the comments section on TikTok is insane. I even have never seen anything love it . there's also a messaging service on TikTok. this will be turned in settings, so anyone can send you a message. you'll also directly reply to an issue via a video which which is shared on your feed, which may helps engagement.

American Architect Tom Reynolds AIA (@tiktokarchitect) has been active on the platform for a year now confirms.

"I'm actually getting more work coming from TikTok now, than anywhere else."

6. TikTok is Authentic

TikTok is transparent and authentic. there's not many commercials or people trying to sell. you are doing not get many of us selling their eBook or spending the primary 5 mins asking you to subscribe because those sort of videos don't had best . TikTok is blunt, straight to the purpose and these are the videos that had best on TikTok. People try to offer something quickly. If you give value meaning something, then an audience will come. Vulnerability is additionally a key factor that folks like. the right filtered and edited photograph on Instagram isn't authentic, neither may be a highly produced YouTube video. People can relate to TikTok because its real - the videos that tend to try to to well aren't the over productive type. it's like what Youtube was 20 years ago. Transparency, vulnerability and authenticity goes an extended way on social media in 2021 and TikTok fits.

7. Learn on TikTok

TikTok has heavily invested $50 million into an ingenious learning fund on short form educational content, which might be the longer term for social media and online education. If you begin learning the way to give information or teach with videos now, this might bring many opportunities for your business or personal brand within the near future. it's not about selling something - its about giving value.

"We've partnered with over 800 public figures, media publishers, educational institutions, and real-world professional ... to supply us creative learning." -TikTok

8. Its Quick and straightforward 

If you're a business and employing a videographer to try to to you videos - take care . tons of media companies don't have much experience with short form video, or TikTok. it's a reasonably new thing. they're likely wont to top quality produced videos. Have they published many short videos? Have they built an audience before? These are the questions you ought to be asking them. Quantity is more important for brief form video content. The TikTok app has almost everything in it to make videos quickly, even green screen. you are doing not need to spend one to 2 hours during a room like Club House or spend every week editing an extended form video. Many creators are beginning to up the sport with mirrorless cameras rather than their phone, for higher quality, but this has not oversaturated the platform yet.

9. 100% Creativity

This makes it fantastic if you're within the creative industry. Creating videos displays your creativity. YouTube and TikTok are the highest creative media platforms.

On one hand, you've got you Instagram and LinkedIn where there's tons of individuals sharing other people's content? for instance , a number of the highest architecture accounts on Instagram are accounts reposting other peoples content. it is the same with LinkedIn. People even download other peoples videos on other platforms and repost them on LinkedIn. These videos don't have much creativity.

On the opposite hand, uploads on TikTok have very high creativity. one among my favorite and straightforward videos was made by Architect, Dory Azar (@dory.azar.architect) who actually drew a door swing under a door to elucidate how door swings are drawn. When lecture Dory on Clubhouse, he explained that folks like simple explanations - they appear to figure best.

10. More Organic Reach Than the other Platform

If you begin a replacement account on today with no followers, post something, that post has potential to succeed in more people than the other platform. there's only LinkedIn immediately that comes close. But, new businesses still slug away at Instagram and Facebook in 2021. These platforms tend to be more powerful for people that have already built an audience, have account authority, or want to pay via promotion. this is often partly the rationale why TikTok is so popular. Everyone features a chance for videos to try to to well and reach an audience. Social media apps like Instagram and Facebook are old matured platforms now. These reasons help make TikTok the platform of choice.

If you would like to create a brand, you ought to obviously start by getting to the platforms with the foremost reach. albeit you're still convinced the audience is just too young on TikTok, it could still be an honest marketing investment for you within the short to future .

It might be time to prevent shaking your head. Its a no brainer. TikTok and short form video content is here to remain .

RIBA Chartered Architect, Russell M. Henderson (@ArchitectRussell) is predicated in Tanzania, East Africa . He also 'edu-tains' his passion for Architecture Travel & Film with video content on YouTube , TikTok & Instagram.

Acquisition customer top 5 to use Tiktok 

Tiktok is presently gaining popularity with over 300 million active users worldwide. Most business owners feel Tiktok isn't ideal for business because it's crammed with entertainment and sometimes ridiculous videos.

But, that was what many said about Instagram and Snapchat. Today, these two platforms are getting used by top brands to get many thousands for his or her business monthly. 

There are numerous reasons why small business must use Tiktok to urge new customers. But during this post, we only covered top 5 reasons.

1. it's Easy to create Communities

With Tiktok for business, building communities is extremely easy. Tiktok may be a video content platform, and with video, grabbing people’s attention is extremely easy as modern-day users are more likely to consume video content than written content.

So, small business owners can cash in of this to make numerous videos of about 15 – 60 seconds to grab the eye of their audience and build their following. 

Some people are just on the platform to consume content and to not create. So, with this in mind, your job is to offer them something to consume and obtain their interest.

2. Over 500 Active Users Globally

The number of active users on Tiktok is insane. With over 500 million active users globally, this is often not a chance small businesses should ignore. 

Although the most important demographic of Tiktok users are between the age of 16 – 24. But that doesn’t mean people of older age aren't there.

Much like other previous “hot” social media platforms like Facebook, Twitter, and Snapchat, Generation Z was the primary to leap on them. So is that the same for Tiktok.

However, if you log into the platform now, you'll find freelancers, dentists, teachers, fashion designers, and even grandparents actively using the platform. 

3. it's Easy to Grab Users Attention 

Tiktok may be a video-sharing platform and videos are the sole quite content that grabs your attention without you approving it. It starts playing immediately you set your eyes thereon . 

Small businesses can cash in of this to share educational, entertaining, and promotional videos moderately. Users are on the platform to be entertained so small businesses must find out how to balance their content because it only takes a scroll to chop your video out. 

4. Top Brands Are Claiming their Spots

Go check in on Tiktok now and search if you won’t find top brands like Walmart, Family Feud, HP, and other top brands. numerous brands are now taking advantage of the trend to make awareness and obtain more customers for his or her business. 

5. A Platform to Sell with Fun

As a sensible marketer, you ought to be ready to promote your brand to your audience with less invasive techniques. Millennials are already conscious of most marketing tactics and thus they're going to ignore your videos if you are trying to travel the standard ways. 

Using stories in your content to pass your brand message will produce a win for you. you'll gain tons of attention by launching a hashtag challenge. A hashtag challenge is where you tell users to make a specific quite video and incorporate your branded hashtag thereto .

You can work with a Tiktok influencer to actually make this type of challenge go viral. 

What you need to know about TikTok 

TikTok is one of those social networks that grew in popularity VERY quickly, but if you are over the age of 30, you still might have NO IDEA what the platform is all about.

Let’s start with the basics:

Who uses it?

TikTok is primarily used by the under 30’s. 60% of US TikTok users are aged between 16-24, according to a November 2019 release from Reuters.

What is it?

TikTok is basically a re-branding of Musical.ly (don’t worry if you haven’t heard of that either). Basically, it is a social platform where creators can post 15ish second videos (up to 60 seconds) that are shared to their followers, with hopes of landing on the apps “For You Page” (FYP).

What is being posted?

This is a tough one. In the early days, TikTok was full of lip-syncing, and dancing. Today, the scope of content varies, and the algorithm that the platform uses is VERY advanced. Based on the types of videos you watch, and seem to enjoy – the algorithm will shoot out all sorts of videos that it thinks you may enjoy.

For this reason, you may see completely different content than someone else on the app. There are now “Sides” of TikTok as the youth are calling it. This basically means the type of content you are being shown. Political TikTok, Dancing TikTok, Alt TikTok, Straight TikTok, Food TikTok or many others!

Disclaimer: I am definitely on the Puppy and FoodTok side!

Can you make money?

Depending on your location, there is now a creator fund on TikTok for some users. This means that you can earn money per-view on your videos. Unless you have a very large following (we are talking in the millions) TikTok might not be a stable source of income, however, the exposure it brings can open LOTS of doors. Many famous TikTok-ers are now treated like typical celebrities, so sponsors and endorsements are a large portion of their income.

Is it for business?

It’s a powerful tool for the right companies, with the right demographics. We have seen a bump of tiktok of companies using influencers to share their products, creating original ads, or creating accounts and posting unique content. If your target demographic is under 30, this could be a perfect platform to explore!

Even politicians are getting in on the action!

TikTok is a very trendy app, with tons of young minds. Some political figures are using this platform to reach out to young voters and soon-to-be voters. This is an incredibly smart move in my opinion!

One Canadian example that comes to mind is Jagmeet Singh - check out his profile here!

Should you get TikTok?

This is a personal choice. If you are a fan of Instagram and social media in general, and you can use a smart phone with 60% confidence… why not give it a shot?

There have been privacy issues globally, and instances of banning in the US – so do your research and be mindful of what you are sharing, commenting, and engaging with on the App.

Overall, it is a fun platform with absolutely no pressure to ever post anything yourself. You can watch videos for hours, or if you are feeling up to the challenge – try posting a video for yourself!

Conclusion 

If your business targets millennials, Tiktok is the perfect platform to get new customers for your business. Small businesses willing to create entertaining and humorous videos can take advantage of this platform to create visibility for their brands and get new customers.