How engineers think about your business, your products and you.
Our job is to engineer ways that will influence our target market to change the way they believe in something.
What is public relations? I feel like every professional has been asked this question 100 times.
However, people seem to once get caught up in what they are promoting and start touching on a television program like a scandal or an image show where the skills of the public are a “fixer” to try to cover reality from the public. This situation is initially fun until you realize that the person actually has no plans for what they are doing for a living.
When I ask what I do, I am often justified with a smile that I am a perception engineer.
After a prolonged pregnancy break, a colleague PR Flack who usually listens to my description or gives me a glimpse of Jenner. But believe it or not. The term perception engineer is a true collaborative degree in public relations. Our ultimate goal in public relations is to influence what others think about an organization, product, person, or subject.
The situation of the target audience may be an individual calculation, but the notable goal of influencing the folks who think it should be considered is not a matter of the tools that we tend to use (e.g., social media, pitching journalists, op-ed). Communication needs to affect additionally (e.g. crisis, pro-active, responsive, internal) have similar effects regardless.
Being a perception engineer is a completely different “influential peddler” than having an associate degree. Our job is to engineer methods that will truly influence our target market to change the way we believe or understand a goal or belief. Table thoughts out of the box; We, as perception engineers, resize the box. In contrast, the uniform wallpaper pushes electronic communication to everyone from a personal work box to a spectacle. For the public, the personalization of the message and the risk of failure make the campaign fun, difficult and vital.
There are completely different patterns in the way engineers perceive. Usually associate degrees can be engineered around merchandising by realizing an idea in the whole business. In alternative times, the strategy is often aimed at breaking a long-held practice, displaying and lightening a subject abnormally.
Share with me some business examples:
The exposure rate for email or mass mailing is statistically very low, so if you want to check out 1000 people who have sent them, you'll want to send thousands more knowing that most of your efforts have been neglected. Yet the associate degree is original, written (not laptop printed) The imaginary sealed letter sent to your home has a high opening rate which makes the letter believe that it is just a customized letter for them. Freelance is an automated handwritten letter organization that helps businesses communicate and build relationships through real, pen-and-ink writing. Companies send addresses and messages, and company-owned technologies write envelopes with real pens on customized cards and scales. The idea is that it is actually handwritten and also aims to expand open rates.
Another example is a local Phoenix-area company called Forest Anderson Plumbing and Air Conditioning. The family-owned business is now third-generation, but there is a clear difference compared to about 90% of plumbing and HVAC companies — it is led by a woman. The company doesn’t spend a lot of money on paid advertising but as a female led business it has done a great job of sharing the story. Its leader, Audrey Mon ell, has appeared on the covers of national art magazines and has won numerous local and national awards as a female owner in numerous male-dominated industries. Breaking down the long-term concept and highlighting how the company differs, the company has engineered its own perception, which has helped the company grow and expand.
Now, when you think of public relations, think of “perception engineering”. Companies that specialize in this or implement strategic public relations plans can produce impressive results to benefit the company's overall goals, ranging from product sales, landing clients, employee retention, and more.
Does your company have a perception engineer in your corner?
